![]() And Spotify ads don’t necessarily cost you as much as you think they would. This gives many opportunities for firms to place ads between the Spotify tracks. ![]() ![]() While many Spotify users pay for an ad-free experience, the bulk prefers to listen to a few ads in return for a free streaming experience. However, brands can still reach an audience with their message on Spotify, just like they have always been able to do on radio. Times have changed, however, and many people prefer to design their own playlists and then stream them via Spotify. Most people listened to the radio at some time in their day, particularly in the morning or on their commute to and from work. In the past, many firms considered radio an essential part of their advertising expenditure.
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